https://www.robtrounce.com/process daily 0.75 2015-10-18 https://www.robtrounce.com/welcome daily 1.0 2023-02-28 https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/636d4873-3329-4a7c-aa2c-ce670ca01d44/google+grey.png Welcome - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/f55f468e-de98-4661-84cb-c9d7d773e414/alpro+gre.png Welcome - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/3e122de5-f5b0-4fa4-b63c-3f41c03a85fd/deliveroo.png Welcome - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/c0f3aa46-144b-4ca1-87d4-87896a631c28/green+party+grey.png Welcome - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/38acee58-93f3-4358-9286-34a6f68fa1a2/purezza+grey.png Welcome - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/f5f8d4a7-d2dc-495d-802b-0b33181f69b7/ymca+grey.png Welcome - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/573be85a-f17d-4132-96ef-c71d99dc3c7e/animals+asia+grey.png Welcome - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/fa99673c-a3be-4774-b86a-b56c78b3c99b/eating+our+way+grey.png Welcome - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1434533430654-DONL662GABZOKFGGUOKC/IMG_0649touched4small.png Welcome https://www.robtrounce.com/my-thoughts daily 0.75 2025-05-01 https://www.robtrounce.com/my-thoughts/2025/5/1/blue-origins-failure-to-launch monthly 0.5 2025-05-01 https://www.robtrounce.com/my-thoughts/2023/11/14/the-power-of-indecisiveness monthly 0.5 2023-11-13 https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/ecc033c8-0371-48cc-ad74-9967ff20cbed/red+pill+blue+pill.jpeg My Thoughts - Why You Should Sit on the Fence – The Power of Indecisiveness - Make it stand out Can you confidently make decisions without being prone to biases? https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/7de67cd3-4240-4be2-be13-42feac79e266/to+be+or+not+to+be.jpeg My Thoughts - Why You Should Sit on the Fence – The Power of Indecisiveness - Make it stand out To be, or not to be? Either way, it’s best not to rush to a decision. https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/a50c61c1-ce96-4f61-ab4c-0cca9546918f/francis+fukuyama.jpeg My Thoughts - Why You Should Sit on the Fence – The Power of Indecisiveness - Make it stand out One of the greatest living political philosophers, Francis Fukuyama, has published work on the links between unthinking identity politics, the rise of populism, and the moves towards exclusivity within groups rather than coming together as one. https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/27048b88-f764-4d25-a711-73db95deb711/juror+8+12+angry+men.png My Thoughts - Why You Should Sit on the Fence – The Power of Indecisiveness - Make it stand out Henry Fonda’s Juror #8 – one of cinema’s indecisive superheroes. https://www.robtrounce.com/my-thoughts/2023/3/6/bringing-home-the-vegan-bacon-nbspwhy-la-vie-are-set-to-be-a-huge-plant-based-brand monthly 0.5 2023-08-30 https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/e36df7aa-5d48-4952-b11d-3624abd8bd4b/la+vie+bacon+bus+shelter+advert.jpeg My Thoughts - Why LA VIE are Set to be a HUGE Plant-based Brand - Make it stand out LA VIE have invested heavily into above-the-line advertising campaigns, including huge OOH investments. https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/38c4a940-396d-4620-8ffc-bced0c0b2ced/la+vie+bacon+vegan+blt.png My Thoughts - Why LA VIE are Set to be a HUGE Plant-based Brand - Make it stand out LA VIE make unbelievably good vegan bacon. But whilst the product is fantastic, their marketing strategy is equally brilliant. https://www.robtrounce.com/my-thoughts/2023/3/6/saturated-fat-the-state-of-the-vegan-burger-market monthly 0.5 2023-03-06 https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/b8eaf4da-427b-43bb-8eae-d9da5f5dd40a/heinz+burgers+vegan.jpeg My Thoughts - Saturated Fat – The State of the Vegan Burger Market - Make it stand out Heinz have launched vegan burger alternatives, as well as a plant-based mince. However, does the market need anymore vegan burgers? https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/ac7bef67-d469-4191-a146-7bf11b382ce0/juicy+marbles+steak.png My Thoughts - Saturated Fat – The State of the Vegan Burger Market - Make it stand out Juicy Marbles have innovated on the vegan steak category by adding fat marbling to their product, and have secured early distribution with premium supermarket, Waitrose. https://www.robtrounce.com/my-thoughts/2021/12/31/mars-brand-values-child-labour monthly 0.5 2023-02-28 https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/89049553-e06a-4b84-9f43-31dcd578fc2c/ipsos+mori.jpeg My Thoughts - Mars’ brand values and its use of child labour don’t add up - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/0da28361-3f63-4e37-9f8f-829bb668eae4/tom+fishburne.jpg My Thoughts - Mars’ brand values and its use of child labour don’t add up - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.robtrounce.com/my-thoughts/2021/3/1/marketers-with-imposter-syndrome-oreo-will-make-you-feel-better monthly 0.5 2021-03-04 https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1614620475689-Y17DHG6RTIRW7M8DANNK/pink+oreos.png My Thoughts - Marketers with imposter syndrome, Oreo will make you feel better https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1614620088461-ZS1S7CM07A8FNAMT0U02/oreo+lady+gaga.png My Thoughts - Marketers with imposter syndrome, Oreo will make you feel better https://www.robtrounce.com/my-thoughts/2019/8/21/a-guide-to-brightons-best-coworking-spaces monthly 0.5 2019-12-28 https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1566393588727-FD0ZCRXL9QDUU6RYHCJY/platf9rm+brighton.jpg My Thoughts - A Guide to Brighton's Best Coworking Spaces Platf9rm is just a beautiful space. It’s almost impossible not to be inspired! https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1566393466937-JP4U7LYKKC4406L9QH6R/freedom+works+hove.jpg My Thoughts - A Guide to Brighton's Best Coworking Spaces The beautiful community area of Freedom Works Creative Hub in Hove. https://www.robtrounce.com/my-thoughts/brightons-best-accountants-for-freelancers monthly 0.5 2019-02-06 https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1545989507721-APCDFUMBHUQA5LFAIIEQ/brighton+accountant.png My Thoughts - Brighton's best accountants for freelancers The team at OZKAN specialise in working with digital businesses and freelancers. https://www.robtrounce.com/my-thoughts/brighton-wifi-cafes-guide monthly 0.5 2019-07-30 https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1537513218275-DOUM0AVSI43QKJF1AY4X/no-wifi-sign-cafe.jpg My Thoughts - A guide to Brighton's Best Wifi Cafes We've all seen those viral posts floating about on social media of cafés with witty 'No wifi' signs. If those make you cringe in pain rather than make you smile, then don't worry... this guide is for you. https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1537513502986-0VNA965IA0L338PXERQE/longhouse-cafe.jpg My Thoughts - A guide to Brighton's Best Wifi Cafes RIP Nordic Coffee Collective... but hello The Longhouse! This wonderful café more than makes up for the closure of the NCC. A new Brighton favourite! https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1537512902473-QTOEAPCKXFE5QWLBOJR5/brighton+wifi+cafe.jpg My Thoughts - A guide to Brighton's Best Wifi Cafes Great coffee is important... but freelancers have ranked free and reliable wifi as the most important choice in selecting a café. https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1537513297419-L9U7SNGTCFRQY8QQMD3K/marwood-coffee-brighton-wifi.png My Thoughts - A guide to Brighton's Best Wifi Cafes It may look small and busy, but Marwood has plenty of space upstairs for you to sit and work away all day (whilst drinking plenty of joe, of course) https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1537513364102-YG6IZ7MZUV31PQ84W5GT/image-asset.jpeg My Thoughts - A guide to Brighton's Best Wifi Cafes A sizeable and delicious food menu means V&H Café on Holland Road makes for a fantastic lunch spot. https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1537513458170-KRPT6EQ94XSEPDX8XFDY/moksha-brighton-wifi-cafe.png My Thoughts - A guide to Brighton's Best Wifi Cafes Large, bright and open. Moksha is a clear favourite for many freelancers, and it was packed on our recent visit. https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1537945528727-HF0Y8XES5L1UBWEJX9B7/Trading+post+coffee+brighton.png My Thoughts - A guide to Brighton's Best Wifi Cafes Two floors with ample seating on both means you’ll never have a problem finding a table, including a few in some quiet spaces. A great place to chill out and crack on with your latest project. https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1537513407099-YFFYLACGQ9RL9WUSQKVQ/presuming-ed-brighton-wifi-cafe.jpg My Thoughts - A guide to Brighton's Best Wifi Cafes The bookable meeting room in Presuming Ed. This place is a coffee chugging freelancer's dream! https://www.robtrounce.com/my-thoughts/2016/12/13/an-early-map-of-the-internet monthly 0.5 2016-12-13 https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1481628283596-4IX6LTQ06V1TEKLTAMNB/map+of+internet My Thoughts - An early map of the internet The 1973 map of the internet, showing every connection. All credit goes to Peter Newbury and his son David Newbury. https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1481628439957-ZA4NX6QQRJ2WMUN1QETS/map+of+the+internet+1977 My Thoughts - An early map of the internet A few years later–here's the internet in 1977. https://www.robtrounce.com/my-thoughts/2015/10/20/never-give-up-on-your-product monthly 0.5 2015-10-21 https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1445329416262-CVZVM6I0K22MR28QQZJN/never+give+up+on+your+market My Thoughts - Never give up on your product? Soooo inspiring. https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1445326678776-K6NDOLCCOR3MWTZU0KCU/give+up+on+your+product My Thoughts - Never give up on your product? Sir Alan Sugar is no stranger to being blindly optimistic about a product, but ultimately marketing is a strategic game. https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1445327246330-T4PFVR8NNIQWNW9CZQZV/Never+give+up+on+your+product My Thoughts - Never give up on your product? Who needs an MBA when you can just read memes all day. https://www.robtrounce.com/my-thoughts/2015/10/16/which-purpose-type-are-you monthly 0.5 2015-10-17 https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1445068095072-TYR6CGVWKWGGIPBD3FN6/which+purpose+type+are+you My Thoughts - Which purpose type are you? Understanding your sense of purpose will help you navigate your career and working life towards it. https://www.robtrounce.com/my-thoughts/2015/10/10/spp-earth-2045-campaign monthly 0.5 2015-10-12 https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1444493286655-V6HELUEC6V4P6TZEI68E/earth+2045+spp+pensions My Thoughts - SPP - Earth 2045 campaign SPP and M&C Saatchi's Earth 2045 shows utopian and dystopian visions of the future. https://www.robtrounce.com/my-thoughts/2015/10/5/mark-ritson-is-wrong-about-tv-advertising monthly 0.5 2015-10-10 https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1444121878338-A5CRCGF2KF25FFGT9U7O/netflix+cable+tv My Thoughts - Mark Ritson is wrong about TV advertising Netflix and cable subscriptions side-by-side https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1444464638417-0LOFXKJDBWXYLVYJ928Y/second+screen My Thoughts - Mark Ritson is wrong about TV advertising So-called 'second screen' activity can provide synergy when used effectively by advertisers, but is otherwise detracting from TV advert effectiveness. https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1444124541049-YPV9GG5JV7BOIP0RNT6O/TV+viewing+habits+age+groups My Thoughts - Mark Ritson is wrong about TV advertising Nielsen analysis shows the limited and declining place that traditional TV holds in young consumer's activities. https://www.robtrounce.com/my-thoughts/2015/9/30/spies-travel-do-it-for-mom-campaign monthly 0.5 2015-09-30 https://www.robtrounce.com/my-thoughts/2015/9/12/learning-about-purpose-from-videogames monthly 0.5 2015-09-14 https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1442081016169-386QK700QZT7XKTTRQCH/gaming+relationships My Thoughts - Learning about business purpose from video games Telltale's The Walking Dead allowed character relationships to take centre stage, creating incredibly moving, emotional, and meaningful gameplay. https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1442081502488-I5C5IRDI0VPC8I2M8IZC/fitocracy+experience+points My Thoughts - Learning about business purpose from video games Fitocracy's experience points system, allowing user's to 'level up' their account, may seem simplistic at first, but there's a reason it's one of the most used fitness apps out there, with huge retention rates for its users: it's addictive. https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1442040196806-4BZNPQ0GL1JQE7TCP9V3/duolingo+gamification My Thoughts - Learning about business purpose from video games Duolingo implemented elements from videogames to grant players a larger sense of purpose https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1442081285378-3OPMLCXWXSI6UPB08Z6Y/gaming+purpose My Thoughts - Learning about business purpose from video games The iconic Legend of Zelda series provides players with situations in which the fate of entire worlds depends on their actions. https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1442081718003-P1CJZWTX0WRDB8A6S2YW/achievement+purpose My Thoughts - Learning about business purpose from video games Microsoft tapped into the idea of stepping-stone rewards with their Achievement system introduced on Xbox Live. These are unlocked as the game progresses and for performing specific tasks. When used well, gamers would go out of their way to perform in-game actions in order to gain these rewards. https://www.robtrounce.com/my-thoughts/2015/9/10/dont-find-a-job-find-a-purpose monthly 0.5 2015-09-10 https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1441878218762-6K805UAVZ77MEPZAMMZT/finding+purpose My Thoughts - Don’t find a job, find a purpose Finding purpose is difficult enough, and following it is often an uncharted journey. The rewards are huge though. https://www.robtrounce.com/my-thoughts/2015/8/2/did-old-spice-just-release-the-best-instagram-campaign-of-all-time monthly 0.5 2015-09-30 https://www.robtrounce.com/my-thoughts/2015/7/17/email-subscription-and-exit-pop-ups monthly 0.5 2015-07-17 https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1437149475139-HNR3LCWITMMQWL3OENSO/exit+pop-up My Thoughts - Email subscription and exit pop-ups - we need to talk Exit pop-ups are a pretty common sight at the moment https://www.robtrounce.com/my-thoughts/2015/7/9/instagram-hashtags-are-more-important-than-ever monthly 0.5 2015-07-13 https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1436536194737-PUVPH6VPU5LLC6IGCU6B/instagram+hashtags My Thoughts - Instagram hashtags are more important than ever The hashtag, love it or hate it, is here to stay on Instagram https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1436534542317-VBE9YWO641LYCKMIAIR8/vegains My Thoughts - Instagram hashtags are more important than ever https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1436533495941-0UQRS1QEHAUN4CJ5UWSA/instagram+hashtag+dogchews.PNG My Thoughts - Instagram hashtags are more important than ever When it comes to Instagram engagement, beggars can't be chewsers... ugh, sorry. https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1436534638432-76KUYZEQH9NOAXIZOK1J/sussex+instagram My Thoughts - Instagram hashtags are more important than ever https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1436534711227-YUFYJ5IC18W5BSCWJRJ8/hove+instagram My Thoughts - Instagram hashtags are more important than ever https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1436533963376-JLMMZEV1K71PQX47N0GV/almond+tree+breakfast+instagram+photo My Thoughts - Instagram hashtags are more important than ever https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1436535587834-EIDB1ESCIU11Z61OK01J/beans+instagram+hashtag My Thoughts - Instagram hashtags are more important than ever https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1436535247579-MDCTLJ2AGMPUZ2HWDX3H/veganbreakfast+hashtag+instagram My Thoughts - Instagram hashtags are more important than ever https://www.robtrounce.com/my-thoughts/2015/6/25/google-cardboard-and-disruptive-innovation monthly 0.5 2015-07-09 https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1435222915761-DGCB6Y3MN38XNFE6EDCZ/Google+cardboard+phone My Thoughts - Google and disruptive innovation The simplicity of Google Cardboard: Slip your phone into the device and voila - virtual reality is a, well, reality. https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1435222779891-UBS11TYX0W8XNHEDOE69/acer+chromebook+13.png My Thoughts - Google and disruptive innovation The Chromebook I use is an Acer Chromebook 13. It's simple and a joy to use, and performs 90% of the tasks I need from a computer. https://images.squarespace-cdn.com/content/v1/55805720e4b04ea916316fda/1435222622145-UIE366SJ4IGII5DWDKHQ/disruptive+innovation+graph My Thoughts - Google and disruptive innovation Clay Christensen's Disruptive Innovation: innovations occur when the least-demanding consumers are being drastically over-served. 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