The Marketing Process

Part 1: Marketing Orientation

Build a business that's ready for growth.

Before your business can begin to think about growth, it's important to understand its flaws and weaknesses. What problems are you facing? The process of marketing orientation involves understanding every touchpoint that a business has with its stakeholders, and optimising them. Has your product really accounted for customer needs? How are your social media team handling complaints? Is the order process simple?

A marketing oriented company is one that is receptive to the ever changing world that is the market. We cannot predict the future, but we can build companies that are flexible to change and responsive to developments - companies that are ready for whatever tomorrow brings.

Part 2: Strategic direction

Choose your path.

The responsive company can plan for growth. Through this process you'll understand more about your customers, more about your competitors, and more about your own company. A holistic and objective vision of the big picture is developed.

From here your choices become clearer. Where can your organisation have the most impact? Where are you most competitive? Ultimately, how do you move forward?

Part 3: Marketing management

Manage the implementation.

It's easier said than done, or so the saying goes. I'll help you build in the mechanisms you need for your strategy. Marketing management is about developing a cohesive brand image through times of change of shifting direction. From overall visionary statements, to the day-to-day running of individual channels. This is about building a clearly positioned organisation with an integrated marketing communications plan, and managing iteration in this process to develop efficiencies.

Part 4: Innovation

Innovate or die.

No organisation can afford to stand still for long. Future developments are a must. In an ever-changing world, with technological developments, shifting consumer preferences, and hungry competitors, even the most promising business models are time-limited. 

Learning how to develop and allowing the entrepreneurial spirit to run wild will develop a model for future business, and brings the process full circle.